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Not every artist starts out as one. For James Roy, it took a four-year electrical engineering degree and a taste of the corporate world before he realized that life is more about living than trying to meet the expectations of others. In the few years that followed, he built up a studio, founded the company Blue Disco Records, Ltd., and started capturing the world around him in high-energy songs with powerful lyrics.

Each song he writes is a completely different experience - a different story, sound, and emotion - and no single track can describe the rest. From edgy and aggressive to happy and upbeat, James builds a complex and changing soundscape that is held together by one idea: that we can always try something new and from that we can learn to grow.

With the desire to make a positive impact and encourage people to think differently, James released his first music video Rise Above. Full of strong imagery and vibrant color, the video exposes his feelings about discrimination and offers the scenario of a more progressive and open-minded society. Rather than perpetuating conflict through aggression, he suggests taking a greater perspective through understanding.

Following up with his new album begin, he continues his musical journey with a collection of songs about new experiences and self-realization. He offers the chance to look at life in a new way, with each event as a stepping-stone to the next opportunity.

James is currently growing his business through production and remix services, live performances, online distribution, and promoting his new album. Each day he takes another step in following his dreams.


 
 
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Blue Disco Records, Ltd